Xbox LIVE – Moderating Mischief – March 13, 2013

Join us for the next Digital Media SIG on March 13, 2013

“Moderating Mischief on the World’s Largest Online Gaming Platform”

Microsoft’s Xbox LIVE’s Policy & Enforcement Team is dedicated to identifying and responding to the challenges that human behavior presents – across a gaming platform that serves millions of highly engaged and passionate users across the globe.

Quantifying and addressing semi-anonymous online conduct is a fascinating and challenging exercise. It involves big data, big math, and yes, big personalities. Find out how this specialized team identifies and then takes action on various forms of misconduct across multiple games an millions of players – all with the goal of keeping multiplayer games more enjoyable and safe for everyone.

Join Microsoft XBox’s Glenn Kaleta for a look at how the Xbox LIVE Policy & Enforcement Team approaches these issues using analytics, intelligence, and old fashioned detective work!

Glenn Kaleta leads the global Policy and Enforcement Team for XboxLIVE. He and his team are responsible for making XboxLIVE  a safer and more enjoyable place to be for millions of users. Prior to this role, Glenn led the worldwide Corporate Investigations organization for The Boeing Company and also held leadership positions at KPMG Forensics and IOActive. Prior to the private sector, Glenn spent thirteen years law enforcement, where he worked as a detective investigating major crimes and in computer forensics.

Qualcomm Inc.   Building B
3165 Kifer Road Santa Clara, CA 95051-0804

6:30 PM Registration and Networking
7:00 PM -8:40 PM Presentations

$20 at the door for non-SVForum members
No charge for SVForum members
No registration required but recommended at:

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Roblox – Go in and Play – December 11, 2012


“ROBLOX – Go in and play”
Learn how ROBLOX has crowdsourced almost 10 million online games (and counting), turned players into creators, and sparked imaginations worldwide.

Six years ago, Silicon Valley game startup ROBLOX bet the entire farm on user generated content (UGC). The result is a YouTube for games. Three million active users spend an average of 7 hours per week on ROBLOX. Our success did not come without difficulty – building a game around user generated content presents unique design challenges. This talk will discuss these challenges and how we solved some, and how we continue to wrestle with others.

Embracing UGC requires surrender of control. The tension is which game elements do you entrust to the users? Which “metagame” elements (features that should be common across all universes) do you retain control of? Two common hotspots: character advancement and monetization. The desire to own both of these top to bottom is obvious, fueled by the need to provide an experience of constant self-improvement to the player, and the need to make money. In the case of character advancement, we surrendered ground to level creators, with a system of user-created achievements. Monetization has been trickier. We’ve sold equipment that has in-game effects across all games (modest failure). We’ve allowed builders to sell VIP access to their levels (successful but vague value prop). We’ve given site-wide perks to paying members (very successful among creators, but leaves players behind). We’ve done integrated in-game ad deals with Disney, Fox, LEGO, Hasbro and others (win-win for us and players).

UGC is voluminous and most of it is garbage. 1% of all digital objects saved at Amazon S3 are ROBLOX asset files. Luckily, access patterns for ROBLOX assets follow the Pareto principle; in our case 90% of requests are for the top 5% of assets. This allows us to mirror a fraction of our content store on various edge servers to keep streaming fast and cheap. In terms of discovery, we rely on a combination of analytics and social infrastructure to help users find good games to play. We use a realtime popularity sort, sliced by a variety of user segments (gender, age, platform) and weighted for quality (based on engagement analytics). At the same time, we use social networking features (profiles, groups, favorites, parties) to elevate the work of established contributors.

How do you scale moderation of UGC when you have millions of creators? It’s all about leverage. Leverage your player base to report bad content. Leverage machine learning so that when your human moderators mark something as objectionable, your automated systems become smarter. Leverage moderation time requirements with dollars and charge users to upload anything that is laborious to moderate (like audio). On top of this, track reputation scores for all users and pre-filter content from untrusted sources. A tricky one we haven’t figured out 100% yet is how to moderate copyright disputes between users – this is especially important when you allow creators to sell their UGC or profit directly from it. We plan to implement a virtual copyright court that leverages users as jury members and compensates them for their time in virtual currency.

John Shedletsky, Creative Director at ROBLOX
Life long game developer and designer. Professional dreamer. Maker of grandiose claims. Liar. Scoundrel. Thief.

Brad Justus, VP of Marketing and Brand Experience at ROBLOX
Brad Justus has just joined ROBLOX as VP of Marketing and Brand Experience.
He brings more than two decades of experience with consumers, including several years as Senior Vice President at the LEGO Company where he created and led the company’s global direct-to-consumer business. While at LEGO, he built into a top 3 online brand worldwide, developed the company’s e-commerce business, and led product development for the company’s core enthusiast base. Most recently, he was CMO of Care Architecture, an aging-in-place initiative for seniors.

Tuesday, December 11, 2012
6:30 PM – 9:00 PM

Qualcomm Inc.
Building B
3165 Kifer Road
Santa Clara, CA

6:30 PM Registration and Networking
7:00 PM -8:40 PM Presentations

$20 at the door for non-SVForum members
No charge for SVForum members
No registration required


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Sifteo Cubes and their SDK: Enchanting Everyday Objects with the Magic of Interactivity November 14, 2012

 “Sifteo Cubes and their SDK: Enchanting Everyday Objects with the Magic of Interactivity.”Wednesday, November 14 (6:30 – 9PM)

The Digital Media SIG resumes Wednesday, November 14, 2012 with a very special and hands-on introduction to Sifteo Cubes and their new SDK by Sifteo’s President and Co-Founder David Merrill.

Sifteo Cubes are a tactile interactive game system inspired by the timeless play patterns of building blocks and domino tiles. Emerging from David’s work at the Fluid Interfaces Group at MIT’s Media Lab, Sifteo Cubes have been recognized by TED, Fast Company, Popular Science, Wired, and others with awards for their innovative design and the interactive applications they enable.

The playful cubes’ tangible, interactive awesomeness just got a lot more interesting with a second generation of the platform, an updated suite of game titles designed by the company’s in-house game studio, and the introduction of the new Sifteo SDK. Now, developers can work with the same tools used by Sifteo’s studio to make unique games and applications for Sifteo Cubes.

Experience how new models of interaction and play are being made possible by smart objects like Sifteo Cubes — and implications for humanity. Hands-on demonstrations during and after the talk.

David’s talk is for all levels and areas of expertise, whether you are a game designer, software developer, hardware enthusiast, or just interested to learn about the new generation of connected-hardware startups and the ambitious products they are bringing to market.

About Sifteo (
Sifteo enchants every day objects with a little bit of magic. And that magic is the magic of interactivity.

There is a sea of change happening in the computer interface — the book that can be any book, the pen that remembers what you wrote, the wall that displays anything you want. In Sifteo’s case, we care about the block, lego, domino tile — collections of inch-scale objects that, if enchanted, will sense each other and react to your moves.

And in Sifteo’s case, we care about play. It’s no accident that the objects we choose to animate are playthings.

We believe there is a huge opportunity for video games to take the form of classic, tactile play objects. We grew up with video games, building blocks, puzzles, and board games, and we love them all.

David Merrill, President and Co-Founder, Sifteo

Dave is an expert in cutting-edge human-computer interaction and has developed multiple award-winning interfaces and technologies. A frequent speaker in the domains of user interface innovation, the future of play, and entrepreneurship, Dave and his work have been featured by TED, MoMA, the Discovery Channel, and Wired.

Dave holds a BS in Symbolic Systems and an MS in Computer Science from Stanford University, and an MS and PhD from the MIT Media Lab.

Important – Please RSVP on the Digital Media SIG Meetup Page:

* New Location*
Qualcomm Inc.
3165 Kifer Road
Building B
Santa Clara, CA  95051-0804

6:30 PM Registration and Networking
7:00 PM -8:40 PM Presentations

$20 at the door for non-SVForum members
No charge for SVForum members


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Notes from Reimagining the SIG Experience Workshop

Here are raw notes from Ron Lichty, Chair of SVForum Emerging Technology SIG (

Thanks Ron!


Reimagining the SIG Experience Workshop-


Bob Ketner & the Digital Media SIG-
Augment in-person sessions-
make them more impactful?-
roles for digital media?-
remake in age of twitter/meetups/virtal worlds/G+/TedX?-
Ted videos / Google talks-
What have we learned from the past?-
New futures for SIG meeting itself?-

Responses to this topic already:-
sorely needed-
frustrated by time & geography-
need to rethink SIG experience-
}increase proactive participation-


Bob @ Tech Museum, co-chair, Digital Media SIG-
Dave Snyder, PjM @ PayPal, ran eBusiness SIG in the late 90s, w Paul runs Healthcare IT SIG, in payments for many years-
Paul Wcislo, Marketing & Healthcare SIGs, Marketing one of the oldest SIGs-
SVF investing in the Meetup process has boosted attendance-
works in marketing communications-
Loy Oppus-
Ratesh Arora-
Lisa Wendel, just back fr NY, was in real estate for many years-
Martha Trella, new SVF member, friend recommended, health & life sciences marketing for 20 years, now consulting-
building new career, interested in consumer marketing, marketing fanatic, how is change-
Linda M Goodwin, systems integrator, Marcom, Retail, how are ppl using tech?-
Lynn Z, Tibco, how we organize data-
Ashwin, PdM for Infomatica Cloud, wants to find the most optimal form of digital media, how to embed social tools within digital media,-
how to use digital media for market demand purposes-
Kim Murray-
Marybeth Back, Digital Media SIG co-chair, sr research scientist, mirror worlds, Fuji-
Eilif, co-chair, Digital Media SIG-

Topics and discussion:

Relationships between SIG leaders & sponsors-
What is the unmet need? Why attend a SIG -Martha-
What did we learn in the past? -Loy-
Belonging & Cohesive Community -Paul-
Why is attendee at the SIG? -Eilif-
Leverage our mobile tools? Twitter hashtags?  -David Snyder-
What’s the most optimal digital media for demand generation?  -Ashwin-
Future of digital marketing / digital advertising?  -Lisa-
Leverage digital media to increase audience to result in more & better speakers?  -Ron-

What is the unmet need? Why attend a SIG -Martha & Eilif-
the people in the room, exciting things happening in the world, new technologies-
should start every meeting with introductions-
professional contacts-
building relationships-
could we know some of these thing beforehand-
use Meetup, both to see who is coming, and to see who came-
Marketing SIG one of the earliest and most successful using Meetup-
some come to every meeting but don’t get involved and you don’t know anything about them-
social aspect to the SIG?-
engineering leadership SIG is very different: they’ve done wine tasting, they’ve had social events, many leaders not just two-
when it comes down to it, there are a few motivated individuals who are the rainmakers-
came early on to a party event, got so much out of that, not just a business card but conversations-
maybe some time after the event to follow up-
an agenda  that focuses things?-
SIGs tend to be highly interactive-
SIGs tend to be very passive-
give them a speaker to interact with and they will-
but follow-up activities: building community, suspect they’re more passive about digital media-
I came tonight proactively; I’d never watch the video; same topic; the in-person thing is why I’ve engaged-
LinkedIn groups: very uneven, some very active, some very inactive-
Marketing SIG attendees have to sign in, get a Zoomerang after, use it to ask for volunteers-
digital media tools during a meeting?-
clickers to vote during the meeting?-
immediate: shows poll onto the board – sales tool that has to be programmed costs $5K-
cheaper or open source version?-
Product Camp meeting app updated with topics and rooms in real time, motivating its use-
will getting ppl to pull up their mobile phones prompt them to be distracted?-
I take surveys because I want to learn from what they’re asking-
Do I survey my list? large list, only a few come – and they’re in segments-
want to show he cares they attended; touch them again –
8 questions: What caused you to come? What was the best? worst? improve? topic? contact you?)-
half multiple choice-
Are there SIG best practices?-
meetings focused around SIG best practices results in using Meetups-
what does TIE do?-
attendees are split, 2500 on list, some coming from Meetup, some from SVForum calendar-
Meetup: 170 sign up, 90 show up-
experiment with having people pre-pay-
give a discount for signing up ahead?-
send non-attendees the slides?-
send notes to everyone?-
some SIGs post slides the same day?-
fantastic to have good notes from meetings-
journalism students? they get a byline-
send to everyone on the SIG mailing list?-
Kim: we do have some writers and a video intern-
are we the wrong generation to ask these questions?-
what is success?-
I’m new: the value to me is in person-
I’m in a virtual company, but I feel so fortunate to be here: the value is connecting in person, live-
I disagree: focus on just one of the segments, fewer ppl if they’re all the same focused on the same thing-
I’d rather go to a really, really interesting meeting of 3 or 4 people than a less interesting one with hundreds of people-
There should be continuity-
driven by education and by networking-
SVPMA: targeted, clear speakers-
would love to see SIG meetings that are remote-
not webinar-
more participatory – Cisco WebEx – roundtable kind of thing – see all the participants – more like Google Hangouts-
but Google Hangouts are a limited group of people-
screen sharing: conference call while all looking at the same web site-
hybrid meetings?-
get non-local speakers to sit in front of a webcam?-
better be a very good speaker!-
pay $10 to watch it from home-
Tony Perkins, AlwaysOn, shares list of attendees’ names-

—end of notes—

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Reimagining the SIG Experience Workshop April 23, 2012

Digital Meda SIG April 23, 2012

“Reimagining the SIG Experience Workshop”

For years SVForum has relied on monthly or bi-monthly special interest group (SIG) meetings as core gathering points for our topics-based communities. In-person gatherings present invaluable face time and personal connections, even given all the digital tools we have now. This is an awesome model and we want it to thrive even more.

Now, what if you were to re-imagine the SIG meeting experience?

Are there ways to make the SVForum SIG experience unique?
How can it be differentiated from other similar meetings?

What roles can you imagine digital media (meaning ANY digital communication tools) could play?

How would you remake the SIG experience for the new decade of smartphones, tablets, Twitter, streaming video, podcasts, Meetups, telepresence, virtual worlds, Google Talks, screencasts, and Tedx?

What experiences through digital media are comparable to a SIG meeting?

How could you reliably capture and represent the audio and visual content of a SIG? What attempts have been made in the past? What have we learned and what should be revisited?

In this special “unconference” session we will consider new futures for the SIG meeting itself. Bring some ideas that you think are promising. Expect to meet some who agree and want to partner and some who may disagree that you can learn from.

After the merger with Silicon Valley Academy of Startup Entrepreneurs (SVASE), and with a flow of new people who have discovered SVForum through Meetup, now is a good opportunity to especially welcome new members and learn from their experiences with other models.

Don’t miss this chance to share new ideas on how Digital Media specialists can bring some interesting solutions to the table. How can we use our talents to evolve SVForum in this new decade?

– Note takers needed, so bring a laptop or other device to do so if you can.
– More about the Unconference aka. OPen Space technology:

The basis ‘rules’ of the Unconference……
(1) The people who come are the best people who could have come.
2) Whatever happens is the only thing that could have happened.
3) It starts when it starts (but we’ll start at 6:30)
4) It’s over when it’s over (and we’ll be out by 9:00)
5) The Law of Two Feet (“If you are not learning or contributing to a talk or presentation or discussion it is your responsibility to find somewhere where you can contribute or learn”).

SVForum Offices
Sobrato Center for Nonprofits, Redwood Shores
330 Twin Dolphin Drive, Suite 101
Redwood City, CA

Please note, the location for the meeting is in Redwood Shores.
Please arrive by 7:00 PM, the doors lock at 7:00.
Thank you!

6:30 PM Registration and Networking
7:00 PM -8:40 PM Presentations

No charge for SVForum members and non-members
(for this one event)
No registration required


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Post-PC “TL;DR” Conference March 30, 2012

Friend of Digital Media SIG Henrik Bennetsen is hosting a Post-PC conference March 30, 2012.

“We are in the early days of a major new technology cycle driven by Post-PC devices and HTML5.

TL;DR Conf invites leading thinkers and doers to help you understand the big opportunities.”

Friday, March 30, 2012

With the launch of the iPhone we entered the era of the Post-PC device. This new generation of connected devices brought the promise of exciting new applications. And these days a massive rolling upgrade of the web into a fully fledged application platform is building incredible momentum, all under the umbrella of HTML5.

We are still in the early days of this new technology cycle and it’s a time of significant opportunity. A time to think beyond the traditional web site. Tomorrow’s users will expect more.
At the TL;DR Conference you can meet and learn from a cross-section of people who are leading the charge into this new paradigm. You’ll hear from those who built the early projects or enabling technology platforms, the people who are creating new businesses and the ones who are actively funding them.


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Why (and How) to Rapidly Prototype for Multiple Devices Feb. 27, 2012

Why (and How) to Rapidly Prototype for Multiple Devices
(Note: This event will be co-hosted with the Mobile Internet SIG)

The online world is changing fast, and new devices are becoming both more important and more varied. Building prototypes for web sites and web apps is getting harder, and the need to have a working prototype to use and get feedback on is more critical than ever.

In this talk we’ll show you how to use Foundation, a new CSS/HTML/JS framework, to quickly prototype sites and web apps that work on any kind of device, at any resolutions, with a variety of capabilities and constraints. We’ll look at creating complex layouts in minutes that let you easily try out different experiences and different JS interactions. The key to success in the new online world is rapid prototyping and iteration, so come hear about a slick new way to get things done.

There will be plenty of hands-on exercises, please bring your laptop and a healthy dose of energy.

Matt Kelly

Matt Kelly
Lead Software Engineer at ZURB

Matt is the Lead Software Engineer at ZURB ( When he’s not working on one of ZURB’s awesome products (Notable,Verify, Chop) he’s bundling up functionality from those apps into jQuery plugins. He has a deep love for Rails, jQuery, and anything else that add joy to coding web apps. When he’s not coding he’s building 3D cameras out of iPods or soldering toy guitars from cereal boxes.

Note – New Location.
Nokia – Main Silicon Valley Campus
200 S. Mathilda
Sunnyvale, CA

6:30pm – 7:00pm – Registration & Networking
7:00pm – 8:30pm – Presentations

$20 at the door for non-SVForum members
No charge for SVForum members
No registration required

Location for February: Nokia in Sunnyvale

6:30 PM Registration and Networking
7:00 PM -8:40 PM Presentations

$20 at the door for non-SDForum members
No charge for SVForum members
No registration required

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What are your known Kindle Fire issues?

Hello Developers,
What are your known Kindle Fire issues?
(Note: known bugs only – not gripes – not feature requests)

I can’t find a list anywhere and am not getting through to AMZ customer service very well.
I know of  3 to start out with:

1. Dot.txt files not appearing
dot.txt files do not show up in documents when added by USB (
Solution: Enable recognition of .txt files added by USB to documents folder.

2. WiFi connection general problems
There appears to be a big issue with WiFi connections
Solution: Unknown  (I have not experienced this issue.)

3. Device is way too bright for reading in dark room
I don’t consider this a feature request, because the device is just simply unusable as-is in a darkened room. (
Solution: Lower parameters for brightness on the device.

What issues are you experiencing?
Please send them to bobketnersj+k[at] and I’ll add them to this list.

– Again, complaints or gripes will not be posted.

Bob K.

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Adding Digital Content to the Physical World, Oct. 24, 2011

Adding Digital Content to the Physical World with Daqri October 24, 2011

Mobile augmented reality (AR) promises to bring a wealth of digital content to one’s fingertips via smartphones and tablets. Generally displayed with the device’s current camera view, this information is overlayed onto a view of the surrounding space, augmenting the reality you see.

The approach of several new mobile AR firms is to provide platforms on which businesses and individuals can add their own animations or location-specific content which is then located and viewed in a browser-like display.

Daqri ( is composed of a group of vision scientists, engineers, 3D artists and designers who are changing the world through these advanced visual interfaces. The platform is composed of a drag-and-drop interface used to develop custom AR content, as well as accompanying quick response (QR) codes, games, contests, and tracking tools.

Learn about the potential uses of augmented reality for games, campaigns, coupons, prizes, contests, and social networking connections that are headed our way in the coming years.

Brian Mullins, CEO, Daqri
Brian Mullins is not a man who dreams small. On his to-do list? Launching a publishing platform on the order of YouTube and WordPress, creating a new mass market for 3D digital models, and democratizing the nascent augmented reality industry so that anyone and everyone can start adding digital content to their physical world.

And that’s just over the next year or two.  After that, he has in mind changing how the entire manufacturing industry operates, and reinventing the educational system by “presenting the sum total of human knowledge in the most effective way possible.” Brian’s vehicle for achieving these goals is Daqri, the Orange County-based AR startup where he is co-founder and CEO.

Brian believes that technology is so important to our ability to function in business and life that it is becoming a liberty all should have access to.

Pillsbury Winthrop Office Silicon Valley
2475 Hanover Street
Palo Alto, CA 94304-1114

6:30 PM Registration and Networking
7:00 PM -8:40 PM Presentations

$20 at the door for non-SDForum members
No charge for SVForum members
No registration required

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“Collaborative Design for Cultural Institutions” to be streamed online today

Tune into “Collaborative Design for Cultural Institutions” today.
A workshop being held September 14-15, 2011, live from
Centre de Cultura Contemporania Barcelona, (CCCB) Spain.

Summary and talks to be streamed online via USTREAM (see links below) beginning at 18:30 Barcelona time.

A section about The Tech Virtual project will be presented after 19:00 titled
“Methods of Online Work: Augmented Reality, Virtual Worlds, and Participation”

Main conference page:

Streaming link:

For times in your own location check:

Co-Creating Cultures Twitter:

CCCB Twitter:

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