Here are raw notes from Ron Lichty, Chair of SVForum Emerging Technology SIG (http://www.svforum.org/ETsig)
Thanks Ron!
—start—
Reimagining the SIG Experience Workshop-
4/23/12-
Setup:
Bob Ketner & the Digital Media SIG-
Augment in-person sessions-
make them more impactful?-
differentiate?-
roles for digital media?-
remake in age of twitter/meetups/virtal worlds/G+/TedX?-
Ted videos / Google talks-
What have we learned from the past?-
New futures for SIG meeting itself?-
Responses to this topic already:-
sorely needed-
frustrated by time & geography-
need to rethink SIG experience-
}increase proactive participation-
Attending:
Bob @ Tech Museum, co-chair, Digital Media SIG-
Dave Snyder, PjM @ PayPal, ran eBusiness SIG in the late 90s, w Paul runs Healthcare IT SIG, in payments for many years-
Paul Wcislo, Marketing & Healthcare SIGs, Marketing one of the oldest SIGs-
SVF investing in the Meetup process has boosted attendance-
works in marketing communications-
Loy Oppus-
Ratesh Arora-
Lisa Wendel, just back fr NY, was in real estate for many years-
Martha Trella, new SVF member, friend recommended, health & life sciences marketing for 20 years, now consulting-
building new career, interested in consumer marketing, marketing fanatic, how is change-
Linda M Goodwin, systems integrator, Marcom, Retail, how are ppl using tech?-
Lynn Z, Tibco, how we organize data-
Ashwin, PdM for Infomatica Cloud, wants to find the most optimal form of digital media, how to embed social tools within digital media,-
how to use digital media for market demand purposes-
Kim Murray-
Marybeth Back, Digital Media SIG co-chair, sr research scientist, mirror worlds, Fuji-
Eilif, co-chair, Digital Media SIG-
Topics and discussion:
Relationships between SIG leaders & sponsors-
What is the unmet need? Why attend a SIG -Martha-
What did we learn in the past? -Loy-
Belonging & Cohesive Community -Paul-
Why is attendee at the SIG? -Eilif-
Leverage our mobile tools? Twitter hashtags? -David Snyder-
What’s the most optimal digital media for demand generation? -Ashwin-
Future of digital marketing / digital advertising? -Lisa-
Leverage digital media to increase audience to result in more & better speakers? -Ron-
–
What is the unmet need? Why attend a SIG -Martha & Eilif-
learning-
the people in the room, exciting things happening in the world, new technologies-
networking-
should start every meeting with introductions-
professional contacts-
building relationships-
could we know some of these thing beforehand-
use Meetup, both to see who is coming, and to see who came-
Marketing SIG one of the earliest and most successful using Meetup-
some come to every meeting but don’t get involved and you don’t know anything about them-
social aspect to the SIG?-
engineering leadership SIG is very different: they’ve done wine tasting, they’ve had social events, many leaders not just two-
when it comes down to it, there are a few motivated individuals who are the rainmakers-
came early on to a party event, got so much out of that, not just a business card but conversations-
maybe some time after the event to follow up-
an agenda that focuses things?-
SIGs tend to be highly interactive-
SIGs tend to be very passive-
give them a speaker to interact with and they will-
but follow-up activities: building community, suspect they’re more passive about digital media-
I came tonight proactively; I’d never watch the video; same topic; the in-person thing is why I’ve engaged-
LinkedIn groups: very uneven, some very active, some very inactive-
Marketing SIG attendees have to sign in, get a Zoomerang after, use it to ask for volunteers-
digital media tools during a meeting?-
clickers to vote during the meeting?-
immediate: shows poll onto the board – sales tool that has to be programmed costs $5K-
cheaper or open source version?-
Product Camp meeting app updated with topics and rooms in real time, motivating its use-
will getting ppl to pull up their mobile phones prompt them to be distracted?-
I take surveys because I want to learn from what they’re asking-
Do I survey my list? large list, only a few come – and they’re in segments-
want to show he cares they attended; touch them again –
8 questions: What caused you to come? What was the best? worst? improve? topic? contact you?)-
half multiple choice-
Are there SIG best practices?-
meetings focused around SIG best practices results in using Meetups-
what does TIE do?-
attendees are split, 2500 on list, some coming from Meetup, some from SVForum calendar-
Meetup: 170 sign up, 90 show up-
experiment with having people pre-pay-
give a discount for signing up ahead?-
send non-attendees the slides?-
send notes to everyone?-
some SIGs post slides the same day?-
fantastic to have good notes from meetings-
journalism students? they get a byline-
send to everyone on the SIG mailing list?-
Kim: we do have some writers and a video intern-
are we the wrong generation to ask these questions?-
what is success?-
I’m new: the value to me is in person-
I’m in a virtual company, but I feel so fortunate to be here: the value is connecting in person, live-
I disagree: focus on just one of the segments, fewer ppl if they’re all the same focused on the same thing-
I’d rather go to a really, really interesting meeting of 3 or 4 people than a less interesting one with hundreds of people-
There should be continuity-
driven by education and by networking-
SVPMA: targeted, clear speakers-
would love to see SIG meetings that are remote-
not webinar-
more participatory – Cisco WebEx – roundtable kind of thing – see all the participants – more like Google Hangouts-
but Google Hangouts are a limited group of people-
screen sharing: conference call while all looking at the same web site-
hybrid meetings?-
get non-local speakers to sit in front of a webcam?-
better be a very good speaker!-
pay $10 to watch it from home-
Tony Perkins, AlwaysOn, shares list of attendees’ names-
—end of notes—