Social Video Editing: Taking Video Storytelling to the Cloud Aug. 29, 2011

Social Video Editing: Taking Video Storytelling to the Cloud with
From 2005 to 2010, online video grew at the phenomenal rate of 910%, compared to 114% growth for the internet overall, and 0% for television. Today, 60% of all web traffic is online video. It is clear that video is fast becoming a preferred means of expression.

Some enablers of this movement include: the availability of devices that allow video capture such as cameras, tablets, and mobile phones and the proliferation of social networks and video-sharing sites.What hasn’t been effectively conquered is the ability for people to shape their stories via easy-to-use and cost effective editing tools. In fact, most videos online are still in their original, raw, and unedited form. Video editing tools to date have been the domain of experts and required more powerful computing resources. is focused on changing this. The company provides a cloud-based platform for video editing, collaboration, and sharing. By taking the video experience to the cloud, Creaza is bringing down barriers of cost and complexity and enabling anyone with a story to tell it using video. The differences include a focus on control in the creative process, versus the simple mashup, and uniquely enabling co-creation or social video editing.

Whether you are telling a personal story, sharing personal moments, a professional storyteller, or using video to convey stories about your company, Creaza is determined to inspire you to tell that story using video.

Attendees at this session will be invited to join the closed beta program with a special promo code.

Join us to learn about the latest tools that will enable millions-and soon billions of users to broadcast their own stories worldwide.

Jostein Svendsen
(, CEO, Creaza Inc (

Based in Oslo, Norway, and Silicon Valley, Creaza is the cloud-based online video editing service designed to enable individual users to collaboratively produce, stream, share and store user-generated video. By combining the power of broadcast-quality HD with the vast reach of social media, Creaza is in the vanguard of a rapidly emerging market in which millions of users in thousands of communities are beginning to continually interact via user-generated online video.

Jostein is a highly regarded serial entrepreneur in Europe and North America, having founded and grown several successful companies in digital media, digital financial services and digital commerce. He is founder of two of the leading digital media/internet consultancy firms in Scandinavia – one of which became one of the largest in Europe with 2000 consultants in 20 countries. Jostein is also the founder of the world’s first multinational online stockbroker service, having raised funding from Goldman Sachs, George Soros funds, GE Capital et al. The company became UK’s fastest growing online stockbroker and was later acquired by American Express and turned it into American Express Financial Services Europe.

Pillsbury Winthrop Office Silicon Valley
2475 Hanover Street
Palo Alto, CA 94304-1114

6:30 PM Registration and Networking
7:00 PM -8:40 PM Presentations

$20 at the door for non-SVForum members
No charge for SVForum members
No registration required