Augmenting Reality with Layar – Slides from Gene Becker

Posted on 2011-03-14 by BobKetner

Gene Becker, Augmented Reality Strategist at  Layar was kind enough to share his slides from his presentation at the SDForum Digital Media SIG on Feb. 28.

Thanks Gene!

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Layar @ SDForum 28 Feb 2011

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Digital Media SIG kicks off with Layar Feb. 28

Posted on 2011-02-07 by BobKetner

I would like to invite you to join us on Monday evening, Feb. 28 to launch SDForum’s all new Digital Media SIG with mobile augmented reality platform Layar.

We’re expecting a lot of new faces and new topics in 2011, so don’t miss this kickoff event.

Event Description: “Augmenting Reality with Layar”
The long-awaited abilities of augmented reality (AR) have arrived right into your pocket via the iPhone and Android platforms. The implications for search, gaming, social media, retail, location-based services and more are significant, with millions of users just now beginning to discover and use these new resources.
In this interactive session Layar’s Augmented Reality Strategist Gene Becker will cover the concepts and tools used to build for the platform, including the Layar API for developers as well as point & click tools that allow artists, academics and other enthusiasts to create AR experiences with no coding required. You’ll walk away with the ability to start augmenting your own reality, and with insight into what the future may hold for this emerging medium.
Presenter: Gene Becker
As Layar’s US-based AR Strategist, Gene Becker is responsible for building the creative ecosystem for the Layar platform, working with commercial brands, agencies, developers and grassroots AR enthusiasts. Prior to joining Layar, Gene led technical and business initiatives in augmented reality, gaming, cloud computing and web-based ubicomp, as an executive at HP Labs and as a consultant with Lightning Laboratories. He is a co-founder of the ARDevCamp unconference and organizer of the Ubiquitous Media Studio meetup. Gene studied engineering and computer science at MIT and Stanford, and resides in the San Francisco Bay Area.
This is going to be a significant expansion to the community built over the past 4 years with the Virtual World SIG.  I look forward to meeting you there.
Best Regards – your SIG chairs,
Bob Ketner
Eilif Trondsen
Maribeth Back
Location:
Pillsbury Winthrop Office Silicon Valley
2475 Hanover Street
Palo Alto, CA 94304-1114
[ map ]
Agenda:
6:30 PM Registration and Networking
7:00 PM -8:40 PM Presentations
Price:
$20 at the door for non-SDForum members
No charge for SDForum members
No registration required
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Digital Media SIG to Launch in 2011

Posted on 2011-01-03 by BobKetner

The SDForum Virtual World SIG (special interest group) was piloted and launched way back in 2006, with a charter to “bring together the developers, programmers, and visionaries required to build virtual world platforms and their interconnected applications”.

Along the way companies have been founded, funded, and connected with talent through the SIG in just the way we envisioned.  Through the years the concepts and strategies around virtual worlds have morphed and expanded, and the community has as well.

To kick off the new year, I’m thrilled to announce that the Virtual World SIG will expand its agenda of topics as SDForum’s new Digital Media SIG.

The room will be the same size, but the topics and audience will be a lot broader. We may need more pizza. Get ready to meet a lot of new faces in 2011! This is going to be fun.
– Bob Ketner

More details:
* For speaker and volunteer opportunities please contact
VirtualWorldsSIG [at] sdforum.org
* The LinkedIn group will be renamed and continue.
* The new blog will be at http://www.digitalmediasig.com and contains the event lists and posts from all the Virtual World SIG sessions.
* You can find the new SIG’s decription here: http://www.sdforum.org/index.cfm?fuseaction=Page.viewPage&pageId=650&parentID=483&nodeID=1

Digital Media SIG to launch in 2011 (previously Virtual Worlds)
The coming years will see new digital media channels, devices, and modes of interaction emerge from the buildout of the past decade. The question now moves to which opportunities and models will thrive in this new ecosystem. A generation has grown up digital, and the game is increasingly social. New platforms are mobile, new currencies are virtual, and the reality has been augmented. Where are the best investments of time and money for digital media in the social age? Spot the talent and projects that will reshape the territory in ways we haven’t yet though of. Have your own ideas about the future of digital media? This will be the perfect platform to deliver your pitch. Join the conversation quarterly beginning February 28 at Pillsbury Winthrop in Palo Alto. For speaker and volunteer opportunities please contact VirtualWorldsSIG [at] sdforum.org Sponsored by: Pillsbury Winthrop

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